There’s nothing worse than a badly run meeting, except a badly booked meeting, or a badly behaved meeting attendee. Read this page, internalise its meanderings and never again be responsible for a bad meeting.


There are few things that annoy like a badly run meeting. They’re to blame for many of the world’s ills, not least of all, being the sole reason why many people feel like they never get anything done. Because they’re always stuck in meetings, or feel like meetings aren’t a valuable use of their time. This document will help. You’ll look at meetings in a different way and, hopefully, encourage others to as well. We’ll look at how to book meetings first, as this is the most important step. After that, we’ll look at your responsibilities as an attendee. Finally, we’ll close with some tips and tricks on how to get the most out of meetings.

Booking a meeting

It seems like this would be an easy thing to do, right? But take a look at your calendar now, go on, I’ll wait. I bet there are at least two or three meetings with obscure, ambiguous titles, that you’ve agreed to attend. Perhaps one or two that you’ve agreed to, but aren’t quite sure what they’re about right? There are also probably a couple that are back-to-back (one ends and another starts immediately).

Maybe you’ve booked meetings that look like these too? It’s OK, without proper training, you’ll just book meetings the same way your boss or peers do, but let’s change this now. Let’s look at how to book a proper meeting.

The key thing to remember when booking a meeting, is that it is your meeting. It is your responsibility for all attendees to get the most out of the allotted time to reduce the need to follow it up with another meeting about the first meeting later.


What are you booking the meeting for? There are a few reasons that you might want to take time out of your colleagues day to go sit in a room with them, some of them are worth it, some, not so much. If, for example, this is just a status meeting, then do you really need to meet at all? Is there a better way of transferring this information to you? Perhaps you can do it in an email? Perhaps you could bookend another meeting with this kind of stuff? There are plenty of online tools that allow you to gather status information from your team without having to sit together. Is it a discussion? A brainstorm? A workshop? The type of meeting will dictate just how you book it and who should be there.

A proper title

First things first, what do we call the meeting? Give it a decent description, something that gives the invitees a good understanding of what the meeting is about. “Meeting about stuff” is no good, “Quick catchup” is no better. You want to get the purpose of the meeting across succinctly. Try “Quick catchup about marketing goals” or “Meeting about the service agreement”. Instantly, the recipients of your request will understand what it is the meeting is about.

You don’t have to be overly verbose – there’s a description field for more information, but you want the attendees to be able to glance at their calendar and mentally prepare for what’s next.

Outcome, agenda, requirements and follow-up

Most of the failure of good meeting booking comes from not paying any attention to the agenda or outcome.


When booking a meeting, think to yourself “What do I want to have, or know, by the end of this meeting?” is it a decision? A document? An agreement? Put this in the meeting description so that the attendees know exactly why the meeting is necessary, eg:

Outcome: A decision on where we spend this month’s advertising budget.
Outcome: A rough draft of a document, detailing the next steps for building the service.
Outcome: Rough designs for the new mobile app.
Outcome: A plan for this week’s work for each team member.
Outcome: Agreement on: a) What to do with Bobs cat, b) When to apply for the licence and c) What to have for lunch on Friday.
With a clear outcome, attendees will understand the purpose of the meeting that much better.


Put down, in writing, how you expect the meeting to go. It doesn’t matter so much if your agenda isn’t adhered to, the most important thing is you achieve the outcome you set out to achieve. If the agenda goes awry, that’s fine. That said, it’s useful to HAVE an agenda, so attendees know what to expect. It’s also useful if your meeting will cover several different topics. You don’t necessarily need to put timings for each part of the agenda, but if it helps to keep you on track, then do so. eg:

0 – 2mins: Introduction
2 – 10mins: Outline of current marketing spend
10 – 30: Brainstorm potential avenues for exploration
30 – 50: Voting and discussion on top three
50 – 55: Wrap up and actions.


Depending on the type of meeting you’re having, you may have some requirements of the attendees. Perhaps they’ll need to read a report, or view a video or even just spend some time jotting down a few notes about what the meeting is about. Give people advance warning of what they may need to prepare for. If there are some documents required, then attach them to the meeting request (you can even do this with Google Calendar, you just need to enable a labs setting). Make sure attendees know:

Folks, before you come to the meeting, it’ll be a good idea to review the current state of the marketing budget/system architecture/world. I’ve attached a document that you should review before coming and make some notes on how you think we might proceed.


Finally, let people know what you will do after the meeting. Whatever the outcome, the very least you should do is email all the attendees, thanking them for the time and outlining the key points of the meetings and any actions that were decided (you were taking notes, right?). That way, there is no ambiguity on who said they’d do what or by when and it gives people a chance to sanity-check their understanding with yours.

After the meeting, I’ll forward the document we wrote and outline the next steps. Any actions for attendees will also be detailed in the email.

Attendees will appreciate you making notes for them.

Meeting Length

How long should a meeting be? Use your agenda and the number of attendees as a rough guide. The more agenda points and the more attendees you have, the longer your meeting will be. Use the timing to your advantage. If you want to get a decision quickly, then book a shorter meeting. If you feel like the topic would benefit from some longer discussion, then book a longer meeting. Pay attention to the people you are inviting to your meeting? Are they pretty busy? Look at their calendar and see what their day is like, they’ll probably appreciate a shorter meeting if they’ve got a busy day.

Shorter meetings are also useful for quelling useless chit-chat and clowning (unless you’re in engineering, there’s always clowning). All attendees, no matter how busy, will appreciate spending less time in a meeting room.

One thing to note, is that Google Calendar allows you to book meetings that end earlier than 60/30 etc minutes. This gives attendees a few minutes to get to their next meeting, which is very useful if they’ve got a meeting following yours.

Remember, when the outcome of the meeting has been achieved. End it. Let people disperse, if you want to carry on talking, you can, but make it clear that the purpose of the meeting has been achieved and people are free to go.


Who should you invite? Only you will know that, but if you’re not sure, make people optional and let them know, add a note to the bottom of the description:

(Bob, I’ve made you optional, you might have an opinion on this, but your attendance isn’t required. I’ll send around meeting notes and the achieved outcome afterwards either way).

Think about your attendee list and ensure you’re mindful of the fact that people are busy.

Attending a meeting

Hey, look at that! You’ve been invited to a meeting! Aren’t you the popular one! Your responsibility for being a good meeting attendee starts well before the meeting, in fact, it starts the moment you get the meeting request.

Responding to a meeting

So, you’ve been invited to a meeting. What should you do? Well, I’ll tell you what you shouldn’t do first, you shouldn’t hit “accept”, not yet anyway. How do you know you’ll get any value out of the meeting? How do you know you’ve not been the victim of a meeting muppet and just been invited willy nilly because they like the smell of your aftershave, or the way you wear your hat? You don’t, so, pay a little attention to the invite.

Ideally, the person booking the meeting has followed the details above, if they have, it will be fairly simple to decide whether or not to go, ask yourself the following questions:

Do I need to be there, or can I just send in some information by email.
Do I need to attend in person, or can I dial in remotely?
Is there someone else going who would be able to represent me?
If you’re not sure on anything, or the person booking the meeting hasn’t given an agenda or outcome, then you can reply to the meeting request and ask for more information before deciding on whether or not to go. If you think you should go, but require more information, then again, email – ask for clarification or further documentation! Don’t just go because you’ve been invited! It’s not rude to ask for more information.

The rule of thumb is, if you feel like you can provide no value, or if you will get no value from the meeting, then feel free to decline it. The onus is on the person booking the meeting to give you a compelling reason to come.

Finally, respond AS SOON AS YOU CAN. Declining a meeting five minutes before it’s due to start is, frankly, badly behaved.

Being a meeting attendee

You’ve decide to go. You’ve turned up on time, prepared, with a pen and everything, what now?

Stick to the agenda, pay attention, be present.

Remember, it’s not your meeting, you are there to help the person who booked the meeting achieve the outcome they need. If you feel like the agenda isn’t useful as you proceed through the meeting, then suggest you change it – but don’t hijack the meeting and don’t switch off. You are partly responsible for the successful outcome.

Other than that, being an attendee just requires you pay attention and get involved. If you’re in the meeting, you’ve already decided it has some value in you being there, so behave like that. There are a few guidelines that, while they shouldn’t need to be said, I’ll say anyone. Meeting etiquette is just about not being a dick:

  • Mobile phones: No, just … no. Leave it in your pocket on silent.
  • Laptops: maybe. If they’re needed for the meeting, or you’re taking notes, but ask the room “Does anyone mind if I take notes on my laptop?” This will both ensure everyone knows you’re not managing your fantasy football team in the meeting, but you’re taking notes and also means your notes could be shared with others.
  • Turn up on time. You said “yes” to the meeting. Be punctual, it shows respect. If you want to get a coffee, then get it in good time. Leaving your desk at 10:59 to get a coffee for an 11am meeting is a muppet move. If you’re going to be late, let them attendees know and an ETA of your arrival time, it allows others to potentially delay the meeting by a few minutes so you can fully take part.

After the meeting

If you don’t receive an email from the organiser, send one to all attendees, thanking them for their time and outlining the actions as you know them. People will appreciate the reminder.


Meeting etiquette is not rocket science. Be polite, thoughtful, courteous and respectful. These people are your peers, often your friends and always your colleagues. Treat them the way you would expect to be treated and you won’t go far wrong.

Got any other tips for meetings? Leave them in the comments below!

One thought on “Meeting etiquette (or, how to be mindful when it comes to meetings)

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